application/pdf article en-US TWO Academicus Academicus 2079-3715 2309-1088 © Copyright 2010, Academicus, All rights reserved. MMXIX 20 Mercadona - A successful business Case Jorge Hernando Cuñado Jorge Colvin-Díez Javier Enríquez Román 10.7336/academicus.2019.20.10 128 141 2019-01-03T06:30Z 37051 246724 Mercadona; business model; food distribution; Total Quality Management; Stakeholder Theory Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig’s parents. He took over the responsibility of the company’s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as “Total Quality Management”, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution.