http://dspace.epoka.edu.al/handle/1/1660 Wed, 04 Feb 2026 12:44:19 GMT 2026-02-04T12:44:19Z http://dspace.epoka.edu.al/handle/1/2632 The Effect of Population on Overall Sales: The Case from Nela Bakery Nela, Mario This diploma thesis investigates the intricate relationship between population dynamics and sales performance, specifically examining Nela Bakery in Albania. The study addresses the problem of understanding how demographic changes directly impact localized retail sales, challenging the simplistic assumption that population growth solely drives sales. To achieve this, empirical data on population changes from INSTAT for 10 Albanian districts was gathered and combined with Nela Bakery's production data for products X, Y, and Z (serving as a proxy for sales). The dataset was augmented with historical data to enhance robustness. Quantitative analysis involved linear regression and ANOVA to derive conclusions. The key findings reveal a nuanced relationship. For Products X and Y, a strong positive correlation between population growth and production increase was observed in rapidly expanding urban centers like Tirana and Durres. However, remarkably, in the majority of other districts experiencing population decline, production for these same products showed a consistent increase, suggesting resilience or the influence of other undisclosed factors. Product Z, conversely, demonstrated no statistically significant relationship with population changes. The study concludes that for Nela Bakery's sales, there is no consistent or direct causative link to population increase or decrease across most districts and product categories. Mon, 23 Jun 2025 00:00:00 GMT http://dspace.epoka.edu.al/handle/1/2632 2025-06-23T00:00:00Z http://dspace.epoka.edu.al/handle/1/2631 The Efectiveness of Energy Saving Systems in Aparthotels Jaupi, Kleard This study investigates the application and efficiency of the adopted energy saving features in studio apartments, exemplified in three properties in the Albanian coastal area, namely, Aparthotel EDA, Wave Beachfront Apartments, and Marina Luxury Suites. In a world where sustainability is becoming ever more critical for hospitality management, the research has set out not just to consider the environmental implications of P3 systems but also their financial feasibility and their impact on operations and guest experience. A mixed methods approach to the research design was used, that is, quantitative analysis of energy consumption data and qualitative findings obtained through focus groups and guest/staff questionnaires. Results show a marked decrease of energy following deployment, saving on average 20%. Moreover, Return on Investment (ROI) analysis shows in all three scenarios a positive payback period of 2 years or less, which validates the economic viability of the considered technological dissemination measures. Findings Qualitative results shed light on the difficulties of the transition phase, such as technical adjustment and staff training but also identified examples of good practices – stakeholder involvement and good guest communication. Guests were found to be more satisfied in properties which signed their instruction on the energy system. The study adds to the literature by offering empirical evidence to demonstrate the dual advantages of energy saving systems in the aparthotel sector. It also shares some practical recommendations for operators seeking to combine commercial and environmental success. Aparthotels in a changing hospitality industry Tue, 17 Jun 2025 00:00:00 GMT http://dspace.epoka.edu.al/handle/1/2631 2025-06-17T00:00:00Z http://dspace.epoka.edu.al/handle/1/2630 The Role of Business Intelligence in Enhancing Organizational Decision-Making Processes Luadhi, Mario This paper discusses how business intelligence (BI) systems, specifically those enriched through artificial intelligence (AI) and data analytics, play a role in organizational decision-making. With organizations going increasingly data-driven, the coupling of real- time dashboards, predictive modeling, and machine learning has transformed managerial practice. This thesis examines how BI aids decision-making processes, determines perceived benefits, and takes into account barriers to good implementation. An analytical meta- synthesis involving 34 peer-reviewed publications from 2018 through 2024 using thematic analysis centered on strategic benefits, operational effectiveness, and organizational facilitators or barriers to BI adoption was undertaken. Findings reveal BI facilitates better forecasting, real-time support for decisions, and automation of operations but is hampered by data silos, user resistance, and expense. The research discovered that BI implementation success is dependent on organizational culture, managerial mindsets, user understanding, and phased deployment approaches. Theoretical anchors comprise Rajagopal’s AI-Driven Framework and Galbraith’s Information Processing Theory, explicating how information processing and technology interface with decision quality and vice versa. Ultimately, the research highlights that technology is not enough; organizational capability to understand and act on intelligence is the actual source of BI value. The research presented here contributes actionable ideas for policymakers, strategists, and IT executive decision-makers who want to get the maximum out of BI. Mon, 23 Jun 2025 00:00:00 GMT http://dspace.epoka.edu.al/handle/1/2630 2025-06-23T00:00:00Z http://dspace.epoka.edu.al/handle/1/2629 The Efficiency of Social Media in B2B: The Case Study of KJENDY SH.P.K., a Distribution Company in Albania. Velillari, Deni In recent years, social media has evolved from being a tool for business-to-business (B2B) sales contacts into one which B2B companies can use profitably to advertise.B2B organizations use digital platforms to develop relationships, raise brand awareness and drive business forward. In comparison, B2C corporations employ social media directly for sales and customer service.Although the focus will be on Kjendy sh.p.k., a well-known distribution company, this examination tests the acceptability of social media platforms as a means for B2B distribution businesses in Albania to advertise their products.Looking at the conventional marketing methods in contrast, this study evaluates the benefits typical of social media as well as the disadvantages and dilemmas employers face when they apply it in B2B settings.Moreover, it evaluates Kjendy sh.p.k.'s social media approach by examining what type of content is posted, how the audience responds, potential for acquiring leads and impact on overall business growth. Along with examining whether digital interactions result in actual purchases and lasting business connections, the study also looks at how social media impacts customer participation, business partnerships and brand recognition.Forming a bridge between the first point and the last, the study compares ways of using social media by B2B distributors in Albania, outlines what is best practice within the sector and newest trends in digital marketing to provide a comprehensive picture.Furthermore, as the market becomes more competitive and increasingly reliant on technology the report's conclusions are designed to give Kjendy SH.P.K. concrete guidance on how to best optimize its digital marketing strategies. This may help the company to increase their internet presence, reinforce client relationships and improve overall marketing effectiveness.To boost productivity in Albania's distribution industry the report makes proposals to overcome obstacles to digital adoption, include social media in greater marketing initiatives and employ data-driven tactics. Other keywords used: social media, B2B marketing, distribution enterprises, customer engagement, business relations, brand awareness, Albania, marketing strategies, traditional v. digital marketing. Tue, 17 Jun 2025 00:00:00 GMT http://dspace.epoka.edu.al/handle/1/2629 2025-06-17T00:00:00Z