Marketing of Political Parties on Social Media

Abstract

The aim of this research is to analyze how political parties use social networks for the political marketing of their respective parties. This phenomenon has been practiced specifically in United Stated of America for many years since 2008 when Barack Obama, the President Candidate of Democratic Party started using widely social media platforms. On the other hand, this phenomenon is new in Albania. This research paper will be focused mainly on the political marketing campaign on social media platforms of Albania Socialist Party of Albania in 2013. 2013 Campaign was a total success and Socialist Party came to power after eight years through a big victory. Case of RILINDJE.net revealed the power of social networks and their importance in communicating with audiences. This research is based on the case abovementioned and the methodology in conducting is based on analyzing this case and the data obtained from it. Afterward, based on analysis extracted from the collected data authors provide suggestions for further studies regarding this topic.