Mercadona - A successful business Case

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Show simple item record Hernando Cuñado, Jorge Colvin-Díez, Jorge Enríquez Román, Javier 2019-11-11T21:15:07Z 2019-11-11T21:15:07Z 2019-07-06
dc.identifier.issn 2079-3715
dc.description.abstract Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig’s parents. He took over the responsibility of the company’s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as “Total Quality Management”, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution. en_US
dc.language.iso en_US en_US
dc.publisher Academicus International Scientific Journal en_US
dc.subject Mercadona en_US
dc.subject business model en_US
dc.subject food distribution en_US
dc.subject Total Quality Management en_US
dc.subject Stakeholder Theory en_US
dc.title Mercadona - A successful business Case en_US
dc.type Article en_US

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