• EXPERIANTIAL MARKETING TO CREATE CUSTOMER VALUE 

  ISLER, Didar Büyüker; KEKLİK, Belma; KORTUNAY, Nevin (Epoka University Press, 2008-03-28)

  Development in information and communication technologies within the globalization concern to cause strategical importance of competition. So, to be successful in today’s competitive world, firms concentrated on competitive ...
• THE CHANGING NATURE OF SALES LEADERSHIP IN THE INFORMATION AGE: TRANSACTIONAL OR TRANSFORMATIONAL - WHICH TO RELY ON? 

  OGUT, Adem; ATTAR, Melis (Epoka University Press, 2008-03-28)

  The new economy, by the courtesy of the information age, requires knowledge-based organizations and in turn new leaders to quickly respond to changes in resources, technologies, marketing and distribution systems. By the ...
• E-COMMERCE AND ITS CONCEPTION BY GAZIANTEP INDUSTRY 

  Bayraktutan, Yusuf; Arslan, Ibrahim; Karatay, Pelin (Epoka University Press, 2008-03-28)

  21. century is called as Knowledge and Communication Age. In this age, countries develop some policies about electronic structuring which enable them to be a knowledge society. Given these developments states start to cast ...
• HEALTH ECONOMICS AND HEALTH SERVICES ADMINISTRATION: NEW APPROACHES 

  CAN, Ali; TAS, Sabahattin (Epoka University Press, 2008-03-28)

  Health services have the biggest share in the national income of developed countries. Also the share of health expenditure in the family budgets has similar characteristics. As parallel, the both of shares have been ...
• PUBLIC ADMINISTRATION REFORMS AND CORRUPTION IN TURKEY 

  MEMISOGLU, Dilek; DURGUN, Ayse (Epoka University Press, 2008-03-28)

  Although corruption is a very old incident, the first theoretical studies about it began in 1960s and applied ones began after 1990s. Since corruption is an extensive concept, various definitions can be made for it. It is ...
• COMPARATIVE EFFICIENCY MEASUREMENT OF TURKISH AND CHINESE MANUFACTURING FIRMS 

  Bayyurt, Nizamettin; Duzu, GOKHAN (Epoka University Press, 2008-03-28)

  In this paper, the efficiency of manufacturing companies of China, one of the countries (BRIC: Brazil, Russia, India, China) that are expected to dominate the world economy in 2050's, and Turkey, that is an attracting ...
• PECKING ORDER AND TRADE-OFF THEORIES IN FORMING CAPITAL STRUCTURE: AN IMPLEMENTATION IN TEXTILE INDUSTRY IN THE WEST MEDITERRANEAN REGION OF TURKEY 

  DEMIR, Yusuf; KALAYCI, Seref; CELİK, Ismail (Epoka University Press, 2008-03-28)

  Increasing competitive environment’s pressure on business organizations during globalization process and after it prompts finance managers to be more cautious about business financing and establishing capital structure. ...
• THE EFFECT OF TERRORISM ON TOURISM: EVIDENCE FROM TURKEY 

  KARAGOZ, Murat (Epoka University Press, 2008-03-28)

  The aim of this study is to investigate the effects of terrorism and other factors on Turkey’s tourism sector using unit root tests for known structural break points. We found that the tourist arrivals series is trend ...
• OPTIMIZATION AT SERVICE VEHICLE ROUTING AND A CASE STUDY OF ISPARTA, TURKEY 

  DEMİRAL, M. Fatih; GUNGOR, Ibrahim; ORUC, Kenan Oğuzhan (Epoka University Press, 2008-03-28)

  A typical application area of vehicle routing problem (VRP) is School Bus Routing Problem. In this problem, mainly, it is aimed to minimize total service time, length, number of vehicles operating etc. and maximize the ...
• EFFECTS OF TOURISM SECTOR ON THE EMPLOYMENT IN TURKEY: AN ECONOMETRIC APPLICATION 

  ONDER, Kubra; DURGUN, Ayse (Epoka University Press, 2008-03-28)

  It appears that tourism in Turkey, which is a tourism country, developed rapidly especially after 1980 and struggled to gain competitive advantage in international tourism sector. In this context, the aim of this study is ...
• THE STRATEGIC ROLE OF HRM IN THE TURKISH TOURISM SECTOR WITHIN THE EU MEMBERSHIP JOURNEY 

  Bayraktaroglu, Serkan; Kutanis, Rana Ozen; Turkay, Oguz (Epoka University Press, 2008-03-28)

  This paper provides an analysis and evaluation of the main perspectives on global challenges faced by the Turkish tourism sector. The issues involved are; the evaluation of the transformation process of hospitality ...
• PERFORMANCE APPRAISAL PRACTICES AT TOURIST ACCOMODATION AND HOSPITALITY ORGANIZATIONS 

  Ozgen, Huseyin; Baser, Rifat; Mimaroglu, Hande (Epoka University Press, 2008-03-28)

  Performance appraisal is a tool that provides management with valuable information regarding the quality of the human resources the organizations possess which may serve as a basis for important human resource decisions ...
• INFORMATION TECHNOLOGY USAGE OF ACCOUNTANTS 

  YILMAZ, Emine; OZER, GOKHAN (Epoka University Press, 2008-03-28)

  The purpose of this article is to investigate the reasons behind the information technology (IT) usage of accountants. On this account in the study, based on the Theory of Reasoned Action developed by Ajzen and Fishbein, ...
• CONSERVATISM CONCEPT IN ACCOUNTING AND A SEARCH ON COMPANIES TRADED IN ISE PUBLIC INDUSTRIAL INDEX 

  AKTURK, Ahmet; SENOL, Hasan (Epoka University Press, 2008-03-28)

  In this study, it has been mentioned that conservatism concept which is one of the accounting principles and searched that whether the companies traded in ISE Public Industrial Index are conservative or not, there is a ...
• THE ACTIVITIES OF TURKISH ACCOUNTING STANDARDS BOARD (TASB) FOR IMPROVING THE QUALITY OF THE FINANCIAL KNOWLEDGE AND GENERAL VIEW ON TURKISH FINANCIAL REPORTING STANDARDS (TFRS) 

  AKYUZ, Yilmaz; BULCA, Handan; UC, Mustafa (Epoka University Press, 2008-03-28)

  Nowadays, an extremely fast developments are faced, in every field. The increase on international business activities, investment decisions, and pace of transformation in capital markets which are affected by the technological ...
• TURKISH CAR INSURANCE USERS’ KNOWLEDGE AND SATISFACTION LEVELS ABOUT AUTO INSURANCE 

  BIRGILI, Erhan; AKAYTAY, Ali; GUMUS, Fatih B. (Epoka University Press, 2008-03-28)

  Insurance sector has more powerful effect on every countries' economy especially in developed countries. Insurance sector has more subsector like health, retirement, fire, accident, car etc. Car insurance subsector has ...
• USING RATIO ANALYSIS TO ASSESS THE INSURANCE FIRMS OPERATING IN TURKEY 

  TOPAL, Yusuf; ELITAS, Cemal; ERKAN, Mehmet (Epoka University Press, 2008-03-28)

  Insurance appeared so as to defend individuals against the losses and the costs that will occur depending on the various conditions along with the necessity of taking precautions beforehand throughout the people’s life. ...
• SPATIAL TECHNOLOGIES AS A TOOL FOR DEVELOPING SUSTAINABLE URBAN TRANSPORT IN MIDDLE INCOME ECONOMIES 

  McAdams, Michael A. (Epoka University Press, 2008-03-28)

  Urban transport is one of the most important elements for the development of sustainable urban areas in middle income economies. In many of these countries, the amount of vehicles on highway facilities in their urban areas ...
• INSTITUTIONS' CAPACITY FOR GOVERNANCE AND ITS IMPACT ON THE GROWTH PERSPECTIVES IN REPUBLIC OF MACEDONIA 

  Ristovska, Milena (Epoka University Press, 2008-03-28)

  The theory and practice have confirmed the importance of good governance and quality institutions for the economic growth. The issue of building well-functioning market economy and institutions supporting it is a rather ...
• THINGS WERE BETTER IN COMMUNISM; DISSATISFACTION IN KYRGYZSTAN IN THE POST-COMMUNIST PERIOD 

  Akin, Mustafa Seref (Epoka University Press, 2008-03-28)

  This study reflects the survey’s results conducted among Kyrgyz people on their assessment on their satisfaction levels during capitalism and communism. Survey’s results indicate that people have a great dissatisfaction ...

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