Application of data mining techniques using SAS software

Abstract

Data mining has captured the hearts and minds of business analysts seeking a solution forexploring and modeling vastly larger, more complex and less well-behaved datasets. Exploratorydata analysis, typically consisting of activities like statistical visualization, hypothesis generation,and introductory model fitting is a vital first step in any successful data mining venture.Exploratory data analysis produces direct benefits for data miners in enhanced understanding ofdata, improved clarity and confidence of the modeling results, and avoidance of pitfalls early inthe process. By using data mining techniques to analyze the data that is accumulating and fillingvast data warehouses, organizations can harness more insight from their large data stores to driveproactive decision making. SAS data mining software can surface patterns and trends in yourdata that you may never have thought to look for. This paper will review the usefulness of SAS Tsoftware for exploratory data analysis, interactive regression modeling, and advancedmultidimensional data visualization