http://dspace.epoka.edu.al/handle/1/39 2026-06-08T17:29:25Z 2026-06-08T17:29:25Z ISLER, Didar Büyüker KEKLİK, Belma KORTUNAY, Nevin http://dspace.epoka.edu.al/handle/1/123 2015-11-19T14:35:44Z 2008-03-28T00:00:00Z

EXPERIANTIAL MARKETING TO CREATE CUSTOMER VALUE ISLER, Didar Büyüker; KEKLİK, Belma; KORTUNAY, Nevin Development in information and communication technologies within the globalization concern to cause strategical importance of competition. So, to be successful in today’s competitive world, firms concentrated on competitive superiority gained by using information. Increase in usage of information, number of competitors and changes in customer needs and wants make the firms to adopt customer oriented marketing concepts instead of traditional marketing concepts. Because of those changes traditional marketing concepts which focus on main characteristics of the good, customer needs and situation of competitors replace its place to new marketing concepts which focus on the information, brand, communication and experience. In this new customer oriented economic environment, one of the new concepts developed to find customers in a high competitive area, satisfy and obtain their loyalty, is experiential marketing which construct sensitive relationship with the customer, attract them mentally, in short communicate and dialogue with them. Experiential marketing is creating difference by applying customers five senses with the products. Differences occur in not only the product’s benefit but also creating and presenting experience. In this study; experimental marketing which gets the customers appreciation by creating high value for them, touch their senses and mental activities is presented as a solution suggestion to the firms to be successful in the competitive environment with their rivals.

2008-03-28T00:00:00Z OGUT, Adem ATTAR, Melis http://dspace.epoka.edu.al/handle/1/122 2015-11-19T14:35:55Z 2008-03-28T00:00:00Z

THE CHANGING NATURE OF SALES LEADERSHIP IN THE INFORMATION AGE: TRANSACTIONAL OR TRANSFORMATIONAL - WHICH TO RELY ON? OGUT, Adem; ATTAR, Melis The new economy, by the courtesy of the information age, requires knowledge-based organizations and in turn new leaders to quickly respond to changes in resources, technologies, marketing and distribution systems. By the same token, the notion of leadership has shifted from a parochial point of view towards a more humanistic and vivid multi-dimensional angle of vision. In this context, transactional and transformational leadership styles in right combination are the source of guidance through the dynamic leadership journey and drawing upon the triple entente of rational, emotional and spiritual intelligence as well will benefit mutual parties - both at individual and organizational level, in terms of effective leadership processes and increased performance outcomes.

2008-03-28T00:00:00Z Bayraktutan, Yusuf Arslan, Ibrahim Karatay, Pelin http://dspace.epoka.edu.al/handle/1/121 2015-11-19T14:35:47Z 2008-03-28T00:00:00Z

E-COMMERCE AND ITS CONCEPTION BY GAZIANTEP INDUSTRY Bayraktutan, Yusuf; Arslan, Ibrahim; Karatay, Pelin 21. century is called as Knowledge and Communication Age. In this age, countries develop some policies about electronic structuring which enable them to be a knowledge society. Given these developments states start to cast their classical bureaucratic structure and tend to work ‘E-Commerce’ structure which is easier, speeder and cheaper. So, the nature of local enterprises started to modify. The main aim of E-Commerce activities is to satisfy consumer needs. Thus, the private sector has a chance and obligation to provide some important subsets of e-commerce activities to the consumer. The main aim of this study is to show that how industrial undertaking use knowledge and communication technologies to provide expansion in Gaziantep industries. Survey data was analyzed using SPSS (Statical Package for Social Sciences) 13.0 statistics program in order to reach at this aim.

2008-03-28T00:00:00Z CAN, Ali TAS, Sabahattin http://dspace.epoka.edu.al/handle/1/120 2015-11-19T14:35:28Z 2008-03-28T00:00:00Z

HEALTH ECONOMICS AND HEALTH SERVICES ADMINISTRATION: NEW APPROACHES CAN, Ali; TAS, Sabahattin Health services have the biggest share in the national income of developed countries. Also the share of health expenditure in the family budgets has similar characteristics. As parallel, the both of shares have been increasing in the developing countries. Determining this situation in the world is important for health economics. According to the studies, health expenditures are not only consumption expenditures but also investment expenditures. But its effects influences not on itself but on services and production sectors. In other way, indirectly effect of health expenditure to economic growth is high.Increasing demand and cost in hospitals necessitate of increasing productivity and efficiency. The most important way of increasing productivity and efficiency is “management and organization”. Since growth of hospital, augmentation in costs and its complex structure, the importance of management and administration of hospital is increased. It is became discrete discipline and branch in western countries especially in USA.

2008-03-28T00:00:00Z