THE STRATEGIC ROLE OF HRM IN THE TURKISH TOURISM SECTOR WITHIN THE EU MEMBERSHIP JOURNEY

Abstract

This paper provides an analysis and evaluation of the main perspectives on global challenges faced by the Turkish tourism sector. The issues involved are; the evaluation of the transformation process of hospitality organisations in Turkey within the European Union Process and the “key success factors” of being successful in order to develop and maintain competitive advantage within the global challenge. It identifies the issues which appear to be of prime importance when challenging global issues including strategic HRM in tourism sector. In order to draw a profile of Turkish Tourism sector a SWOT analysis will be made (Porter, 1985). The paper will underline the globalization dimension within the tourism sector especially focusing on the EU dimension and moving onto the emergence of HRM issues into the tourism context with more strategic understanding. The paper will be concluded by the sustainable tourism development issues and general remarks and propositions on the future of the Turkish tourism sector.