Despite sustained economic growth and structural reforms since the fall of communism, Albania continues to face widespread and persistent poverty, particularly in rural and peri-urban areas. This thesis explores the enduring ...
This study examines the multifaceted impact of key international actors such as the European Union, United States, Russia, and China on the internal political, economic, and security policies of Albania and Serbia between ...
This diploma thesis investigates the intricate relationship between population dynamics and
sales performance, specifically examining Nela Bakery in Albania. The study addresses the
problem of understanding how demographic ...
This study investigates the application and efficiency of the adopted energy saving features
in studio apartments, exemplified in three properties in the Albanian coastal area, namely,
Aparthotel EDA, Wave Beachfront ...
This paper discusses how business intelligence (BI) systems, specifically those
enriched through artificial intelligence (AI) and data analytics, play a role in organizational
decision-making. With organizations going ...
In recent years, social media has evolved from being a tool for business-to-business (B2B)
sales contacts into one which B2B companies can use profitably to advertise.B2B
organizations use digital platforms to develop ...
This thesis investigates the relationship between service quality and customer switching
intention in the Albanian telecommunications sector, with a specific focus on the two
dominant operators: Vodafone Albania and ONE ...
This study is concerned with uncovering the behavioral, informational, and financial factors
that influence the installation of solar panel technology in Albania, a country in the early
stages of renewable energy transition. ...
This study investigates the role of mentoring in the business model development of early-
stage start-ups in Albania. While the literature highlights the critical importance of
mentoring in entrepreneurial ecosystems ...
This thesis explores the role of innovation and entrepreneurship in non-profit sports
organizations, using the Albanian Football Federation (FSHF) as a case study. As a
governing body operating within a complex and ...
This paper examines the impact of electronic word of mouth on consumers in the Albanian
emerging e-commerce market. While global markets are accepting electronic word of mouth
as an umbrella term for acts of purchasing ...
This study explored the consumer perception and willingness for digital finance in Albania,
the special case having the E-Para platform. While digital finance inclusion is gaining
momentum internationally, Albania continues ...
This thesis explores consumer behavior toward fast-food franchises in Albania, emphasizing
the comparison between international franchises such as KFC, Burger King, and Popeyes
and local fast-food providers in influencing ...
The world is overwhelmed by technological and social innovations, but it seems that never
before has the business world paid more attention to the well-being and happiness of
employees than now. Technological developments ...
This study aims to understand how the businesses operating within the tourism industry
in Albania carry out their marketing processes naturally with the strategic application of
AI technologies. Through a qualitative ...
This dissertation looks into how Tirana International Airport has managed its strategy and
positioned itself competitively after COVID-19, within the Balkan aviation market. The study
will be made to show how TIA handled ...
This thesis explores the impact digital marketing has on the tourism sector in six countries
of the Balkan region which are: “Albania, Croatia, Kosovo, Montenegro, Bosnia and
Herzegovina and North Macedonia”. The approach ...
This study will explore the influence of three different digital content types on consumer
perception and consumer behavior in Albania’s beauty industry. The content type will vary
on the source of production, from the ...
The Albanian e-commerce sector is rapidly developing following the post-pandemic
expansion of online shopping settings and the necessity to continuously improve through
emerging trends in marketing. At the core of these ...
Në një epokë ku transformimi digjital po ndikon ndjeshëm në mënyrën e funksionimit të shoqërisë moderne, profesionet juridike, përfshirë edhe noterinë, po përballen me sfida dhe mundësi të reja.
Ky punim synon të analizojë ...