The Halo Effect as a Factor Influencing Membership Logics in Trade Associations and Chambers of Commerce in Albania

dc.contributor.author	Emiri, Eduart
dc.date.accessioned	2017-03-01T11:54:16Z
dc.date.available	2017-03-01T11:54:16Z
dc.date.issued	2015-06-30
dc.identifier.uri	http://dspace.epoka.edu.al/handle/1/1672
dc.description.abstract	The study analyzes the halo effect as a factor influencing membership logics in trade associations and chambers of commerce in Albania and is based on interviews with several members and executives of trade associations and chambers of commerce active in Albania. This research shows that the halo effect is used (in some cases only in the first stages) by associations and chambers to increase their brand awareness. Moreover SME’s have the tendency to use it in the national terrain to develop their network, whereas corporates find it more useful while trying to expand their activity internationally.	en_US
dc.description.sponsorship	Epoka University	en_US
dc.language.iso	other	en_US
dc.relation.ispartofseries	004;
dc.subject	Halo effect, trade associations, chamber of commerce, strategy, membership logics, in-depth interview, Albania	en_US
dc.title	The Halo Effect as a Factor Influencing Membership Logics in Trade Associations and Chambers of Commerce in Albania	en_US
dc.type	Thesis	en_US