The Impact of Customer Relationship Management (CRM) on Customer Loyalty: An Instance of Albanian Banking Sector

dc.contributor.author	Dema, Oneda
dc.date.accessioned	2017-03-01T12:15:16Z
dc.date.available	2017-03-01T12:15:16Z
dc.date.issued	2012-09-25
dc.identifier.uri	http://dspace.epoka.edu.al/handle/1/1687
dc.description.abstract	Customer relationship management (CRM) covers the entire organization from front office to back-office. It is an engagement you make to put customers at the heart of your enterprise. Customer satisfaction and surviving in today's competitive environments require a heart to understand the customers; a brain to analyze; and hands to deliver the products to them. The customers are the main source of revenue as they are the one who pay and generate profit< From our research we concluded that customer relationship management have a significant and positive effect of customer loyalty.	en_US
dc.description.sponsorship	Epoka University	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	001;
dc.title	The Impact of Customer Relationship Management (CRM) on Customer Loyalty: An Instance of Albanian Banking Sector	en_US
dc.type	Thesis	en_US