Abstract:
This paper deals with contemporary discourse regarding urban revival, elaborating the Educational Campus as a paradigm for global innovation. The objective is to examine the significance and capacity of education and its spatial articulation for social incubation and overall urban development. Furthermore through case of the city of Nis it was demonstrated the possibilities for connecting capacities and priorities in order to build a theoretical 'platform' for systematic urban design package in respect to the local resource. The new needed identity for the city of Nis in the time of transition from former industrial into the modern competitive city, can take many forms. Here was argued that, while there is the absence of a formal response to neoliberal governance regarding the strategic urban development, new Educational Campus paradigm might be solution for urban revival. This paper has examined possibilities of formation of the University Campus within the city core as a plausible model for prosper urban transformation of the city. Particularly concerning positive outcomes for the city and the university, the revival and redevelopment of historically important but neglected urban area including city's Fortress in the center of the city is given proposal that was used for model analysis through which some important issues was examined.