Abstract:
The aim of this thesis is about the influence that media has in peoples life but in this case it will
see the influence that media has during the campaigns. How has media changed in Albania from
communism period in democratic period? How this change has effected in peoples life? Furthermore it will show what strategies are used during campaigns. How important is political
marketing and media in the elections of 2009-2013? Although an analysis will be done for two
main parties which are Democratic Party and Socialist Party and what marketing has they done
during elections of 2009-2013. In the end will see the positive and negative points for these two
elections.
As a conclusion it will be seen the most important element is in the political marketing strategy
to win the elections. Regarding to the analysis and data that are taken to the official websites
will get a clear idea about the points that are mention before. Although it will be a comparison of
two campaigns to see the strategy that the Party have done during the campaigns
