PRIMITIVE OR MODERN BRAIN? HOW DOES LEFT-BRAIN AND RIGHT-BRAIN DECISION MAKING IMPACT STUDENTS’ PERFORMANCE

Abstract

This thesis provides insights regarding the cognitive process of decision-making, explaining its evolution through many generations and the importance of this process into our lives. It also describes the effect of right and left brain hemispheres on decisionmaking and focuses on the comparison of the performance of participants being them whether rational or intuitive decision makers. A deductive methodology is used mostly and as the primary quantitative data on this research are the results of the analysis gathered from the survey conducted to the students of Bachelor degree. And the secondary data are the internet based scientific resources and other related materials including books, scientific journal articles, reports, academic studies etc. Therefore as we face with the decision-making process every day into different situations and by these choices that we make we shape our lives, therefore the aim of this research study is to make the people aware of the weight of this process and also to provide better understanding about how the brain hemispheres of people affect their decisions, as it depends on the type of individuals, being them either rational or intuitive decision makers, and describing the effect that this approach has on their performance. The main target is students’ whose performance is measured in this case by their CGPA.